Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Friday, February 21, 2014

Blogs Suck: at least we think they do

Blogs Suck: at least we think they do

The mistaken stereotype of blogs and their uselessness

by Alexandra Smith

Okay, time to confess. I hate blogs with a fiery, burning passion. I read them when I want to know this or that and one pops up with advice but that’s about it. So I have to blog for my class and I’m not going to lie I have been avoiding it because I get so mad that I am shaking when I sit and try to figure out what to write about. I honestly feel like blogs are for people to sit there and either praise or complain. THEN I was looking up “why do blogs exist” out of anger, and what do you know someone had blogged about this topic… (eyes rolling).

Anyways, I have come to learn that blogs are actually useful in our current world of technology and social media. So tonight my blog is going to be about why they exist and hopefully if you’re like me you can get a better understanding of them.

First of all: Who are you thinking you have a place to be telling me anything on the internet? Are you a doctor or specialist? Are you a professional? Then what do you honestly think you are doing on the web giving advice? Here was my first mistake. I thought this at first and sometimes I still do. The truth is blogs might be more trustworthy than websites at times. Instead of getting information from someone who is trying to sell you a service or product, you are getting firsthand information from someone who really is just sharing their knowledge.

Want to get a wine stain out of carpet? If you looked it up there might be comments on different websites of what brand of cleaner to use. If you find it on a blog, someone may have a cheap and easy way to get the stain out who has shared their stain-removing concoction and instructions of how to make it. The same thing can apply for any kind of information you might be looking for online.

Another misconception of blogs is the idea that they are like a journal for the person who is the author of a blog. It isn’t a place for people to complain about their personal lives- unless it’s the blog of someone famous and people actually want to listen to it. Blogs are used most often these days for companies, products, organizations, or by people who are considered experts on topics in which people read their blogs to listen to their advice or opinion. Companies these days can send sample products to someone in charge of a blog for them to write a review of their product. Some organizations blog just to keep people updated on their latest developments or events. There is often ethical questions from having people blog about products they have received from companies and why it may be considered bribery for a good review, but it still happens.

The next wrong idea I had about blogs was that it was meant for either praise or complaints. This can be true because people can blog about whatever they want. People can even blog about how much they truly hated your product or service. When this happens, you can comment or contact the blogger to see if there is a way to fix the situation. The fact is, it can seem to be about complaining or praising but a lot of blogs are simply informational or helpful. My personal favorite for blogs is the Mockingjay.net blog which posts about any recent news regarding The Hunger Games trilogy books and movies. This is just one example of a topic that an entire blog can be about.

Last, when I was writing my blogs for my class I felt like if people saw it they would think I was just another weirdo blogger thinking they knew it all. I also thought that no one would even see my blog posts because no one would care. When I was contacted about an internship recently and the man told me he “liked the work from my blog”. I asked “really?” and then I realized people really do see the things you post on a blog. The importance of this mistake was realizing that my blog was actually another way of promoting myself and networking. Both of which are really important for an undergraduate student as well as for anyone who may be in the career world.
I’m not going to lie, I really despised blogs. But now I see that they are actually a useful tool in the public relations world. While I’m no professional on public relations or on blogs, I’m glad I got to share the common stereotype that people may have of blogs. I’ve found several other blogs similar to this one that might be more helpful to anyone still wondering “Why blogging?” make sure to visit them!
Very Official Blog- why blogs matter
Why blogs matter to small businesses

Friday, January 31, 2014

Twitter and film promotion



               Twitter is used these days for tons of different promotions. Actors, singers, athletes, and different public figures use their Twitter accounts to connect with their audience and fans. One thing I’ve noticed Twitter has been used for in a successful way would be the use of advertising for entertainment purposes, my favorite being for film or television.

               There’s tons of different ways to use Twitter for promotion or advertising. Brands and companies have someone on their Twitter account all day waiting for a clever tweet to come to mind to grab the spotlight. Until recently, I thought it was just a means of people expressing their feelings in a limited amount of space. This past summer my mind was changed when I saw a retweet regarding one of my favorite film franchises releasing their new trailer online. “EXCLUSIVE: Catching Fire trailer” is all I read before jumping up and down for joy as I waited for the link to take me to the exciting new trailer of a film I had been all too excited for. As I continued to read I realized they had released the trailer on Twitter instead of premiering it at an awards show like most films do.

photo courtesy of @hungergamesnet


               Above is a recent tweet from after the film had been released to promote a new trailer. I’ve come to notice that a lot of free publicity has come for film franchises and television shows via Twitter. And what better way to gain publicity other than for free?

               Another example of this is a fairly new web series called “The Walking Tedd” which I heard about through Twitter and Facebook. Word of mouth came in handy when my cousin was tweeting about this new show needing a certain amount of donations to get the ball rolling on production. Of course I retweeted to help the cause. Now, the web show is up and running with followers and fans.



Photo courtesy of @IamWalkingTedd

               Pretty neat. Not only was this show needing money just for production, they had no means of advertising to say the least. Yet here they are with fans telling their followers to check it out.

I also found this article recently about how to promote your film before you go to a film festival. It’s all about using social media and word of mouth through bloggers and Twitter. The use of this microblog has surely changed the face of promotion and advertising for a lot of industries. We can expect a lot out of this little app we carry in our phones in the next few years.